Afke is responsible for all Public Policy advocacy activities, Strategic Engagement and Industry Programmes of the GSMA in the wider European region. The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem. The GSMA also produces the industry-leading MWC event as well as the Mobile 360 Series of regional conferences. Afke is also the Vice-Chair of the EATA. Before joining the GSMA, Afke worked at Microsoft and KPN and served as Member of Parliament in the Netherlands.