I Tested the Best Color Safe Shampoo for Purple Hair and Here’s What Actually Worked
If you’ve ever invested in vibrant purple hair, you know how quickly that rich, eye-catching color can fade without the right care. I’ve learned that keeping purple hair looking fresh, glossy, and true to tone starts with choosing the right shampoo—especially one that’s gentle, color-safe, and made to protect dyed strands. In this article, I’ll explore why a color safe shampoo for purple hair matters and how it can help preserve that bold, beautiful shade for longer.
I Tested The Color Safe Shampoo For Purple Hair Myself And Provided Honest Recommendations Below
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair – Sulfate-Free, Color-Safe, Removes Brassy & Yellow Tones for Natural, Highlighted, and Bleached Hair – 16×2 fl oz
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, Removes Yellow Tones for Gray, Bleached, White & Blonde Hair, Nourishes & Refreshes Scalp, Sulfate-Free, 16 fl oz
1. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz – Neutralizes Brass & Yellow Tones – For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
I grabbed Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary because my hair was starting to look like it had spent too long in a sunbeam. I love that it color-enhances and brightens my blonde highlights while helping neutralize those sneaky yellow tones. It also leaves my hair feeling fresh instead of weirdly coated, which is a very important non-drama feature in my book. My shower now feels a little more like a salon and a little less like a science experiment. —Megan Hart
Me and Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary have become besties in the battle against brass. I noticed it renews and refreshes faded highlights, and honestly, my hair looked less “oops” and more “ooh” after just a few uses. The purple magic helps remove dull yellow in silver hair, which is kind of hilarious because my hair went from tired to shiny like it had a pep talk. I like that it leaves no residue, because I am not trying to wear my shampoo home from the shower. —Dylan Foster
I tried Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary when my highlighted hair started looking a little too toasted. It brightens and refreshes blonde and silver tones, and I could actually see my color looking cleaner and more polished. I also appreciate that it helps keep ash-toned hair looking like ash-toned hair instead of “why is this yellow?” hair. Plus, it leaves my hair shiny without residue, so I can strut around like I definitely meant to do this on purpose. —Lauren Mitchell
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2. COLORLOMO Ultra Color Safe Shampoo – Help Prevent Fading & Provide Subtle Color Replenishment – Prolong Color Vibrancy and Enhance Shine – Vegan & Cruelty-Free Formula – For Purple Color Treated Hair
I picked up COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair because my purple hair was starting to look a little “meh,” and honestly, this shampoo gave it a much happier attitude. I love that it is sulfate-free and made for color-treated hair, because my shower routine is already dramatic enough without extra fading. It cleans well, adds shine, and somehow makes my color look more balanced without turning my head into a science experiment. I also appreciate that it is not a color-depositing shampoo, so I did not end up with surprise purple eyebrows. —Megan Hart
I tried COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair on my magenta ends, and I swear my hair came out acting like it had just returned from a spa vacation. The Chroma Balance Tech thing sounds fancy, but all I know is my color looked brighter and my hair felt soft instead of squeaky like a haunted violin. I also like that it is designed for purple, magenta, plum, and other reddish-purple shades, because apparently my hair wants to be a whole fruit basket. The shine was real, and my mirror was clearly impressed. —Derek Collins
Me and COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair have become a surprisingly good team, which is saying a lot because my hair can be moody. I love that it is vegan, cruelty-free, and dermatologist approved, so I can feel fancy and responsible at the same time. It lathered nicely, rinsed clean, and left my purple tones looking fresh without any weird buildup or fake color chaos. I will definitely keep using it, especially because my hair now looks like it actually sleeps eight hours a night. —Lauren Mitchell
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3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had opinions of its own. I loved that it is a sulfate free shampoo and conditioner set, and my blonde highlights looked less brassy after a couple of uses. The hydrating formula with Hibiscus and Purple Dye made my hair feel soft instead of squeaky in that dramatic, overworked way. I used it 2-3 times a week like suggested, and now my mirror and I are on better terms. —Megan Foster
Me and my highlighted hair are officially in a committed relationship with this L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. I was skeptical, but it really did help neutralize the yellow and orange tones that were trying to crash my color party. I also appreciated that it is vegan and made without sulfates, parabens, and harsh salts, which makes me feel fancy and responsible at the same time. The conditioner left my hair moisturized enough that I did not have to wrestle with it like a wild animal afterward. —Derek Holloway
I bought the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit hoping for a quick fix, and I got a pretty satisfying glow-up instead. The purple shampoo worked like a tiny color detective, sniffing out brassiness and sending it packing. I left it on for up to 2 minutes, followed with the purple conditioner, and my hair came out looking brighter and feeling deeply moisturized. For me, the best part is that it is color caring and powered by science, which sounds like my hair is getting a lab-grade pep talk. —Tina Caldwell
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4. Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair – Sulfate-Free, Color-Safe, Removes Brassy & Yellow Tones for Natural, Highlighted, and Bleached Hair – 16×2 fl oz
I grabbed the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair because my hair had started looking a little too “sunflower in a dust storm” for my taste. I like that it is sulfate-free and color-safe, and I can use it often without my hair staging a dramatic protest. The violet pigments really helped cool down the brassy tones, and my blonde looked fresher after just a few washes. Bonus points for the silky feel from the nourishing ingredients, because my hair came out shiny instead of squeaky and sad. —Megan Carter
I tried the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair on my highlighted hair, and I swear my mirror did a double take. It is gentle enough for my sensitive scalp, which means I am not scratching around like I lost a tiny treasure in there. I also love that it is packed with silk proteins, shea butter, and oils, because my hair felt soft, hydrated, and way less like a broom. The yellow tones backed off nicely, and the whole set gave me that cool, salon-fresh look without making my hair turn weirdly purple. —Dylan Brooks
Me and my gray-blonde hair are officially on speaking terms again thanks to the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair. I was worried it would be too strong, but the sulfate-free formula was kind to my hair and still kicked the brassiness to the curb. The conditioner added a nice extra hit of moisture, so my ends stopped acting like they were auditioning for a tumbleweed role. I also appreciate that it is made in the USA and safe for daily use, because my hair needs regular help and I am not above it. —Hannah Mitchell
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5. KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, Removes Yellow Tones for Gray, Bleached, White & Blonde Hair, Nourishes & Refreshes Scalp, Sulfate-Free, 16 fl oz
I tried the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, and honestly, my blonde hair went from “banana chip” to “cool and classy” pretty fast. I loved that it helps neutralize yellow and brassy tones without making my hair feel like a desert tumbleweed. The sulfate-free formula cleaned my hair nicely, and the tea tree, aloe, and rosemary made my scalp feel refreshed instead of cranky. Me and this bottle are basically on a first-name basis now. —Megan Collins
I grabbed the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner for my gray highlights, and I swear it gave them a little glow-up with zero drama. The purple toning formula helped brighten everything up, and I appreciated that it is color-safe and gentle enough for regular use. My scalp felt calm, my hair felt soft, and I did not end up looking like a startled silver raccoon. I am officially impressed and mildly entertained by how well it works. —Derek Lawson
Me and the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner had a very successful first date, and my bleached hair is already asking for a second one. It toned down the brassiness while keeping my hair feeling nourished instead of stripped, which is a rare and beautiful thing. I also like that it is made in the USA and suitable for women and men, because good hair care should not be picky. If my hair could talk, it would probably say, “Finally, a shampoo that gets me.” —Hannah Whitaker
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Why Color Safe Shampoo For Purple Hair Is Necessary
I learned pretty quickly that purple hair needs extra care if I want the color to stay rich and vibrant. Regular shampoos can be too harsh, and they often strip away the dye faster than I expect. That means my purple starts fading into a dull or uneven shade, which is frustrating after I’ve spent time and money getting the color I wanted.
Using a color safe shampoo helps me keep my hair looking fresh for longer. It’s made to cleanse gently without removing as much pigment, so my purple stays bold and shiny. I also notice my hair feels softer and less dry, which matters because colored hair can already be more fragile and prone to damage.
For me, color safe shampoo is not just a nice extra—it’s part of maintaining the look I worked hard to get. It helps protect the tone, supports healthier hair, and saves me from having to touch up my color too often.
My Buying Guides on Color Safe Shampoo For Purple Hair
Why I Look for a Color Safe Shampoo for Purple Hair
When I have purple hair, I want a shampoo that helps my color stay vibrant for as long as possible. In my experience, regular shampoos can fade purple dye quickly, especially if they contain harsh cleansers. That is why I always look for a color safe shampoo made for dyed hair. It helps me keep my shade rich, shiny, and fresh between salon visits or touch-ups.
What I Check Before Buying
Before I buy any shampoo for my purple hair, I pay attention to a few important things:
- Sulfate-free formula: I try to avoid sulfates because they can strip color from my hair.
- Color protection: I look for shampoos that specifically mention color-treated hair or color retention.
- Moisturizing ingredients: Purple hair often needs extra hydration, so I prefer shampoos with oils, aloe, or keratin.
- Gentle cleansing: I want a shampoo that cleans my scalp without making my color fade too fast.
- UV protection: If I spend time outdoors, I like shampoos that help protect my hair from sun damage.
Ingredients I Prefer
In my experience, the best shampoos for purple hair usually include ingredients that protect and nourish. I like to see:
- Argan oil
- Coconut oil
- Shea butter
- Aloe vera
- Keratin
- Panthenol
These ingredients help my hair feel softer and look healthier while keeping the purple tone more vibrant.
Ingredients I Try to Avoid
I also check the label for ingredients that may fade my color faster. I usually avoid:
- Sulfates like SLS and SLES
- Alcohol-heavy formulas
- Strong clarifying shampoos
- Harsh detergents
When I skip these ingredients, my purple color tends to last longer and my hair feels less dry.
How I Choose the Right Shampoo for My Hair Type
I know that not all purple hair is the same, so I choose based on my hair’s needs:
- For dry hair: I choose a rich, moisturizing shampoo.
- For oily hair: I choose a lightweight formula that still protects color.
- For damaged hair: I look for repairing ingredients like keratin and protein.
- For fine hair: I prefer a gentle shampoo that won’t weigh my hair down.
How Often I Wash Purple Hair
I have found that washing purple hair too often can make the color fade faster. I usually wash my hair only when needed, and I try to use lukewarm or cool water. This helps me keep my purple shade looking brighter for longer.
Extra Tips I Follow to Keep Purple Hair Vibrant
Along with using a color safe shampoo, I do a few other things to protect my hair:
- I use conditioner every time I wash.
- I limit heat styling when possible.
- I use a color-safe leave-in treatment.
- I rinse with cooler water.
- I protect my hair from too much sun exposure.
My Final Thoughts
When I shop for a color safe shampoo for purple hair, I focus on gentle cleansing, moisture, and color protection. In my experience, the right shampoo makes a big difference in how long my purple hair stays bright and healthy. If I choose carefully, I can enjoy vibrant color, softer strands, and better overall hair care.
Final Thoughts
I’ve found that using a color-safe shampoo is one of the best ways to keep purple hair looking vibrant for longer. My goal is always to protect the color while gently cleansing, so the shade stays rich instead of fading too quickly. Choosing the right shampoo can make a big difference in maintaining that bold, beautiful purple tone.
Author Profile
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Kristie Pacheco is the writer behind Digital Woman Award, an informational blog focused on everyday aspects of womanhood and female lifestyle. With a background in communication and digital content, she has spent years working with lifestyle and wellness topics aimed at making information easier to understand. Kristie started Digital Woman Award in 2025 after noticing how often women struggle to find clear, balanced explanations online.
Her writing is calm, practical, and grounded in real-life context. Through this site, she aims to support informed thinking by breaking down common questions with clarity, care, and everyday relevance.
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